From the Farm

Top tips for photographing your event

Hello WeFiFoers!

My name is Matt and I am the newest addition to the WeFiFo head office team. Primarily I am a graphic designer but I have been taking photos professionally  for over 3 years  (I’ve included some of my photos below) so I thought I’d share some tips and tricks to help you achieve the very best photos of your WeFiFo events.

Good news! You don’t need to own a fancy camera. Make a few simple adjustments to your photography and you can get great shots,  no matter what kind of camera you own.

We love all your event photos here at WeFiFo, we use them in our emails, on our website and on our social media channels. If you upload any event shots, please tag us (@wefifo on Twitter and @wefifo_ on Instagram) so we can share them.


Lighting

If you learn one thing from this blog post, it should be this: lighting plays the biggest part in determining the quality of your photos.

Lighting your food

It’s easier than you think to achieve beautiful images with your phone, just find a location with lots of natural light! Natural light will make a huge difference in the quality of photo you are able to take.

Once you have mastered taking snaps using natural light you can experiment with the direction of the light, but that’s one for a later blog.

Lighting your event

I appreciate that most of your events will happen in the evening, and some months natural light in the evening isn’t an option. As tempting as it is, don’t use your phones flash. Instead, try lighting candles and experiment with some fun table shots by candlelight.


Know your angles

It’s like taking the perfect selfie, it’s all about the angles! Your angles will help your photos stand out from the crowd and you will start to take some killer shots.

Angles for your food

There’s a reason that the top-down photos on Instagram are so popular: the limitations of a smartphone aren’t as noticeable when you take the photo from above. This is because smartphone camera lenses are usually very wide, and shooting from the side vs. above makes the subject look more distorted.

Angles for your event

We know there is a lot to think about when you’re hosting, and if you get an opportunity to take a picture of your full table, it’s brilliant. If you are able to get a little lower when you take the picture, you’ll capture the guests and the food. Double brilliant! If you do get time to take photos around the table, candid shots and action shots are always worth taking.


Props

The art of a well-placed prop!

Props when photographing food

Smartphone lenses cannot showcase a small depth of field—either the entire photo is or is not in focus. If you keep the props to a minimum, it will help to draw the focus to your main subject.

Props when photographing the table

I doubt there is much space on your table for props, but getting well placed flowers/drinks/WeFiFo merchandise in the shot will help brand the image and remove any doubt about what is occurring in the photo.


Editing

Editing is very subjective and sometimes very heavily filtered photos become unusable for print and use in marketing materials. If you are happy to share your event photos with us, please send them in unedited. We’ll use photos as they are, and if they need a little editing we can do that here so you don’t have to.

If you have any questions about photography or how to take photos of your events please feel free to contact me at matt@wefifo.com.

Thanks,

Matt

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